In this turbulent publishing landscape, authors who can’t create book sales, no matter the genre, format or publishing venue, will lose. Finding Author Success: Discovering and Uncovering the Marketing Power Within Your Manuscript is the success blueprint.
Today, our guest of honor is author and author success coach, Deborah Riley-Magnus. It’s so nice to have you here, and I’m sure you’re ready for a good time! Let the party begin!
Wine or beer? (If you want club soda, I’ll have to send you to the corner.)
Wine, oh definitely wine!
Cake or chips? Are you a sugar or salt person?
Can’t I have both?
Are you old enough to drink? LOL.
Aren’t you sweet! My oldest grandson is only 8 years from being old enough to drink, LOL.
No way! Lol. Tell us about your new release.
Finding Author Success: Discovering and Uncovering the Marketing Power Within Your Manuscript.
Even the odds for authors with this one-of-a-kind guide to marketing success! Deborah Riley-Magnus takes tried and true marketing, publicity and promotional strategies and tailors them for the unique needs of today’s author. Every element is outlined and explained for easy implementation. You will learn:
- How to develop a functional and strong book business plan
- The power of developing effective, targeted platforms
- The basics of publicity, marketing and promotion
- How cross marketing works and why it’s magic for an author
- How to personalize it all to your book
Finding Author Success will take away the mystery about gaining sales and increasing exposure for your book and you as a professional author.
A portion of the sales of this book will be donated to the American Literacy Council. The American Literacy Council’s main purpose is to convey information on new solutions, innovative technologies, and tools for engaging more boldly in the battle for literacy.
What makes your book so special?
Every author knows the ugly truth … marketing, promotion and publicity is all in their hands these days. That’s enough to terrify even the toughest person but writers are a fragile breed, preferring to sit at home in their fuzzy bunny slippers and write, write, write. The prospect of having to get the message out to the world can be overwhelming.
Yes, there are a hundred other books on marketing out there, but very few are specialized for the author’s unique situation. Marketing for Dummies just won’t cut it. Everything about marketing a book and the author is specialized. Traditionally published authors must market differently than indie-published authors. Self published authors need to approach the market differently than authors with more distribution. E-pub? POD? Mass printed? Every one of these elements changes the way an author successfully sells books.
But never fear, Finding Author Success: Discovering and Uncovering the Marketing Power Within Your Manuscript breaks it all down in light, sometimes entertaining bites and shows even the most skittish writer how to create, build and find success with strategies specially fashioned around their book, plot, character and story. These are all tried and true marketing techniques, tweaked perfectly and reformed by the creativity a writer has already developed in the book. Different from any other author, yet more powerful than the tired, standard marketing approaches. It’s a total win-win!
All right, I guess you can come in. Now off to the roast….
So, what do you write? And why?
I write both fiction and non-fiction. I write for the same reason everyone writes – I love telling stories! Twisted, fun, amazing stories! My fiction is Urban Fantasy and Paranormal, and a little off the normal path. Cold in California, Book 1 of the Twice-Baked Vampire Series was released in June, 2011. The best way to explain the book is … What happens when a vampire finally dies? Heaven? Hell? Nope, purgatory in a West Hollywood warehouse. Go Figure. It’s a tongue-in-cheek look at redemption. The second book in the series, Monkey Jump, is scheduled for release in the spring, 2012.
I never imagined I’d write non-fiction, but with so many years of marketing, promotions and publicity experience under my belt, the ominous shifts in the publishing industry didn’t really scare me at all. It looked like a wonderful opportunity to control my image, my marketing direction and my career. The first thing I discovered as I met, friended and worked with authors was their fear about having to market their own books. I started a blog, loaded with tips and solutions for author marketing problems, took on a few clients, started speaking and teaching live and online workshops then bam … the next thing I knew I was writing a book. The best think about Finding Author Success, is that I can help more authors overcome their fears about marketing, help them find sales success and help them build wonderful careers.
What are you passionate about?
I’m passionate about wonderful stories that make people think and wonder and laugh and cry. I’m also passionate about the fact that those books have to sell. Being an author is NOT a spectator sport, it’s a performance art. It requires a little horn tooting every day, every where and with every chance that comes our way. If we can assure that fans and prospective book buyers will purchase our work, we have a reason to write more and more books!
I’m also passionate about the publishing industry … no matter what form it finally takes. What we – writers – do, is expand lives, make them bigger and wider and wilder, make them more enriched and pleasant, more exciting and fulfilling. I truly believe that. Reading is vital to human growth and development, the sharing of minds and ideas.
It’s the main reason a portion of the sales for Finding Author Success goes to The American Literacy Council.
Do you have any suggestions for beginning writers?
Yes, I do. All beginning writers need to take a serious look at the industry they’re hoping to enter. There should be no illusions about what can happen and what can’t. I suggest they read everything they can on the publishing industry, follow a stream on twitter for “publishing”, learn everything they can about literary agents, contracts, publishers and the many ways of being published. Don’t poo-poo anything. The world is changing! For example, the stigma against self-published authors is dissolving, quality is improving and profits for the authors is great (frankly, it always has been). Understand how an author gets published and how they get paid.
Be careful about giving away your work or selling it too cheaply. If you know you’re book is good, you should be able to put that perceived value out there to the buying public.
Do your social marketing and networking, but be sure to schedule your time carefully, or you may never get time to actually write your next book!
Be consistent, be honest with the fans, be creative and be true to your own voice, whether you’re writing or tweeting or just socializing at the local coffee shop. Possible fans and book buyers are everywhere. Be ready to greet them as the author you are!
How would you describe your writing style?
My style is very, very conversational. In Finding Author Success, I imagined an author sitting across the table from me and I just talked to them. My fiction is the same way, tongue-in-cheek, lighthearted and twisted. In both fiction and nonfiction, I like to go for the surprise. Having a reader’s brow rise with that ah-hahhhhh! expression is what I’m always going for.
What do you like doing besides writing and reading?
Well, for years I was a professional chef. I loved competing, creating new flavor profile combinations and plating. Like my writing, the food I prepare and serve is always conceived with that surprising twist. My least favorite holiday to cook for is Thanksgiving, because everything has to be traditional. Boring.
Creative cooking is my thing, and if I have it my way, I’ll never cook anything the same way twice … unless it’s demanded, LOL.
Is it dangerous? Well, put it this way, sometimes I ignore the demands.
Do you have a favorite of your own books and why?
I have to say Cold in California is my favorite. I’d written several other books in other genres (unpublished but two are contracted) but never felt quite so attached to them or the characters as I am to my confused and frustrated double-dead vampire, Gabriel Strickland. I knew the entire story in the flash of a second, and clearly saw where the entire series would go. In fact, in that crazy flash, I even knew all the titles for all five books. Odd.
It’s also my favorite because I was living in Los Angeles at the time and actually walking in West Hollywood when the series came to me. I think poor Gabriel is as out of place as I was that afternoon. Now, I’m back on the east coast but I can still feel that moment two years ago on Sunset Boulevard like it was yesterday.
What else are you working on right now?
I’m finishing off book 2 of the Twice-Baked Vampire urban fantasy series, Monkey Jump, where Gabriel’s attempt at redemption continues. I’m starting a paranormal YA series with a book entitled The Orphanage, which my publisher thinks we can launch next November. I’m polishing the plot for a paranormal women’s fiction called 36 Full Moons, scheduled for release in early 2013. And believe it or not, I’m toying with the idea of writing a cookbook. Go figure.
Apart from writing, I teach online workshops almost every month somewhere. I’m also scheduling several live speaking engagements and workshops here in the north east over the next year. You can go to my website, http://theauthorsuccesscoach.com/ to see what’s on the schedule.
Last Question: Where can our partygoers find you and your work?
Everywhere, LOL, at least it feels that way …
You can find me:
I blog – http://rileymagnus.wordpress.com/
I teach – http://theauthorsuccesscoach.com/
I fiction – http://coldincalifornia.com
I suck – http://vampireexplored.wordpress.com/
I write – http://deborahriley-magnus.com/
I play – http://whispersofthemuse.org/
I tweet – http://twitter.com/rileymagnus
I facebook – http://www.facebook.com/deborah.rileymagnus
I should be sooo tired!
You can find my books:
Barnes & Noble: http://www.barnesandnoble.com/c/deborah-riley-magnus
ALSO … I’d like to offer a FREE 10 Tools for Author Success downloadable handbook to all your readers! Just go to http://theauthorsuccesscoach.com/ and hit the button for your FREE downloadable PDF!
If you’d like to win a copy of Finding Author Success, just comment here at the blog, ask questions or just say you’re interested and Clarrisa will have a drawing for the winner.
Thank you so much for coming!
I will give away to EVERYONE a FREE 10 Tools for Author Success downloadable handbook (just go to http://theauthorsuccesscoach.com/ and click on the button) AND, I will give away a copy of Finding Author Success: Discovering and Uncovering the Marketing Power Within Your Manuscript to one person who comments at the blog.
ABOUT THE AUTHOR
Deborah Riley-Magnus is an author and an Author Success Coach. She has a twenty-seven year professional background in marketing, advertising and public relations as a writer for print, television and radio. She writes fiction in several genres as well as non-fiction. She’s lived on both the east and west coast of the United States and has traveled the country widely. She is a native of Pittsburgh, Pennsylvania and just returned after living in Los Angeles, California for several years.